Script Tag

Tag parameters

Code	Meaning	Block Level	GAM	Xandr	TTD	StackAdapt	AdLib
x_site	Site ID		%%SITE%%	${SITE_ID}	%%TTD_SITE%%	{SA_REF_DOMAIN}	[DOMAIN]
x_pub	Publisher ID			${PUBLISHER_ID}	%%TTD_PUBLISHERID%%		[PUBLISHER_ID]
x_pubc	Publisher Code			${PUBLISHER_CODE}
x_ref	Referer URL			${REFERER_URL_ENC}	%%TTD_SITE_WITH_PATH%%	{SA_REF_PAGE}	[PAGE]
x_order	Order ID			${IO_ID}
x_cpg	Campaign ID			${CPG_ID}	%%TTD_CAMPAIGNID%%	{SA_CAMPAIGN_ID}	[CAMPAIGN_ID]
x_line	Lineitem ID			${CP_ID}	%%TTD_ADGROUPID%%	{SA_LINE_ITEM_ID}
x_plc	Placement ID		%%ADUNIT%%	${TAG_ID}		{SA_PLACEMENT_ID}
x_cre	Creative ID			${CREATIVE_ID}	%%TTD_CREATIVEID%%	{SA_CREATIVE_ID}	[CREATIVE_ID]
x_curl	Click URL		%%CLICK_URL_UNESC%%	${CLICK_URL}	%%TTD_CLK_ESC%%	{SA_CLICK_URL_ENC}	[CLICK_URL_ESC]
x_vurl	View Track		%%VIEW_URL_UNESC%%
x_w	Creative Width		%%WIDTH%%	${WIDTH}		{SA_WIDTH}	[WIDTH]
x_h	Creative Height		%%HEIGHT%%	${HEIGHT}		{SA_HEIGHT}	[HEIGHT]
x_size	Creative Size				%%TTD_ADFORMAT%%
x_supply	Supply Type			${SUPPLY_TYPE}
x_seller	Seller ID			${SELLER_MEMBER_ID}	%%TTD_SELLERID%%
x_bp	Bid Price			${BID_PRICE}
x_pp	Price Paid			${PRICE_PAID}
x_rp	Reserved Price			${RESERVE_PRICE}
x_deal	Deal ID			${DEAL_ID}	%%TTD_DEALID%%
x_ucountry	User Country			${USER_COUNTRY}	%%TTD_COUNTRY%%	{SA_GEO_COUNTRY}	[COUNTRY_CODE]
x_ucity	User City			${USER_CITY}	%%TTD_CITY%%	{SA_GEO_CITY}	[CITY_CODE]
x_upostal	User Postal Code			${POSTAL_CODE}		{SA_GEO_POSTAL}	[ZIP_CODE]
x_ustate	User State			${USER_STATE}		{SA_GEO_STATE}	[REGION]
x_ulocale	User Language			${USER_LOCALE}	%%TTD_LANGUAGE%%		[LANGUAGE]
x_ulat	User Latitude				%%TTD_LAT%%	{SA_LOCATION_LAT}	[LAT]
x_ulng	User Longitude				%%TTD_LONG%%	{SA_LOCATION_LONG}	[LONG]